Topic: News and Blog

PSC Welcomes GreatSchools, Lung Association and Education Collaborative

PSC is pleased to announce three new clients: GreatSchools, American Lung Association and the Collaborative for Education Organizing.

GreatSchools is the country’s leading source of information on school performance. The organization has launched a groundbreaking new program called College Bound, an online approach to helping parents raise college-ready high school graduates. PSC is providing research services that will culminate in a case study report on the factors that contributed to a successful partnership roll out and parental engagement in the Washington, DC area.

The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease through Education, Advocacy and Research. PSC is developing a series of issue and policy briefs to support its Communities Putting Prevention to Work grant for the cash loans for bad credit approval.

PSC is working with the Collaborative for Education Organizing, a Washington, DC coalition of education advocacy organizations, on EZTrader scam and strategic planning, sustainability, and messaging and communications.


Broadband Access – A Civil Right in the Digital Age?

The FCC has released the nation’s first National Broadband Plan. In a blog article (cross posted on Open Salon and New America Foundation’s Media and Technology blog), PSC’s Judy Lubin discusses the social, economic and political implications of broadband access.

She writes:

“In the coming days the FCC’s national broadband plan will no doubt be intensely scrutinized by the multitude of players vying to influence the government’s new media and telecommunications agenda. As the expected debate over government involvement and private interests ensues, the focus must remain on the needs of Americans who are disadvantaged by a lack of broadband services.

In a world increasingly dependent on fast and reliable access to the Internet, broadband creates and facilitates opportunities to enhance nearly every aspect of our daily lives. From education to jobs, life-saving health information to new business tools and ever expanding avenues for civic engagement and political participation, broadband is the enabling technology.

Whether its enabling small businesses to operate with low overhead, helping an unemployed worker train online for a new career or allowing families and friends to stay connected or locate missing relatives after natural disasters—the economic, social and even humanitarian implications of broadband access are far and wide.

But the fact remains that too many of our fellow Americans have yet to realize the benefits of broadband. This is especially true for minorities, seniors, people with disabilities and low-income, tribal and rural communities. Sixty-five percent of Americans have a broadband connection at home but among African Americans its only 59 percent and Hispanics, 49 percent. The disparities are wider across age, income and education. For example, among households with an annual income of $20,000 or less, fewer than 40 percent have a broadband connection compared to 91 percent of households with an income of more than $75,000 a year.”

The full post and much more about the seo agency london is available on Salon.com


Black Women’s Health Imperative

In the midst of a national debate on health care and growing health care disparities, PSC provided the Black Women’s Health Imperative (Imperative) with strategic direction and counsel on the organization’s communications, policy advocacy and community outreach efforts.

PSC worked side-by-side with the organization’s leadership to develop key messages around health reform, breast cancer disparities, HIV/AIDS and other health issues. Based on these key messages, PSC created a variety of communication materials including issue briefs, press releases, action alerts, newsletter content, health education brochures, and general member communications.

PSC also worked closely with the Imperative to develop and host its first Breast Cancer Leadership Summit in March 2009 and a health reform town hall in September 2009. For both of these events, PSC provided recommendations and assisted with recruitment of panel members, advised the organization on the program format and content, outreach to women’s organizations, and developed briefing documents that were disseminated onsite and via the organization’s website.


PSC’s “Action for Haiti” Links CNN and Washington Residents to Local Relief and Fundraising Efforts

On January 12, 2010, a catastrophic 7.0 magnitude earthquake hit Haiti. A U.S. born Haitian American, PSC’s founder and president Judy Lubin immediately sprung into action to help family, friends and others affected by the earthquake.

While working to locate her own missing relatives in Port-Au-Prince, Lubin launched the Action for Haiti Facebook page to link DC area residents to local earthquake relief and fundraising efforts. In just a few days, the page attracted national media and more than 1400 “fans” as concerned citizens, college students, and nonprofit organizations used the resource to network, collaborate and promote fundraising and volunteer opportunities. As millions watched the heart wrenching images on television, Lubin also worked behind the scenes with CNN producers on their local coverage of the earthquake.

In the first few days following the tragic event, Action for Haiti became a hub of activity as many found the page to be a valuable resource and avenue for transforming their feelings of powerlessness  into real, substantive action to benefit the people of Haiti.

For more information or to join Action for Haiti, visit www.facebook.com/actionforhaiti


Judy Lubin Attends White House Health Reform Meeting

PSC President Judy Lubin attended a White House health reform meeting on Wednesday, August 26th. Led by administration officials, the meeting focused on how to engage young adults in the current health reform debate.

An August 2009 CNN/Opinion Research Poll found that young people are more likely to support President Obama’s health insurance reform plan. However, as the poll results indicate, those that oppose the plan are more likely to attend a town hall to voice their opposition.

During the meeting, Lubin advised administration officials to consider reframing the discussion, especially for young adults, by making more of an emotional appeal and emphasizing the moral imperative inherent in denying millions of Americans access to health care solely based on their inability to pay. Young people have a strong desire for equality and social change. The same ideals of change, hope and opportunity that resonated with young adults during Obama’s campaign should be used to rally them around health insurance reform, Lubin said.

One in three young adults is uninsured. While primarily framed as an issue of concern for older Americans, health insurance reform will help lower costs, provider greater choice and improve quality and affordability for both young and older Americans.

For many young adults, the cost of health insurance is simply too expensive. Young adults are often between jobs, in school, or hold part-time or temporary jobs that do not provide health care coverage. Under the White House’s plan, children and young adults would continue to be eligible for family coverage through the age of 26. This would allow young adults to remain on their parents’ health insurance policy until they are more established in their careers and more likely to receive coverage as an employment benefit.


WomenHeart: The National Coalition for Women and Heart Disease

WomenHeart: The National Coalition for Women with Heart Disease is a  national patient advocacy organization founded in 1999. PSC’s president, Judy Lubin, was instrumental in the rebranding of the organization, including the production of new business materials, the organization’s first brand guide, new website and corporate video.

Lubin also managed WomenHeart’s annual Wenger Awards Dinner held at the National Museum for Women in the Arts. The event was a high-profile public relations event attended by representatives from government, corporate, nonprofit and media organizations. It featured a video message from First Lady Laura Bush. Honorees included nationally recognized women’s heart health experts and advocates including the Director of the National Heart, Lung and Blood Institute and the editor-in chief of Woman’s Day magazine. PSC also served as media contact for the organization, monitored internal and external communications, developed corporate partnerships and provided strategic guidance and support to WomenHeart’s overall communications strategy.



Health Reform: An Opportunity to Address Health Inequalities

In her latest Leading Voices blog, PSC president Judy Lubin, MPH, discusses  the opportunity to reduce health disparities through comprehensive health reform.

She notes “Since as far back as 1899, W.E.B. Du Bois documented racial health disparities and their link to poverty and discrimination. Today, we have made few advances in addressing what Martin Luther King, Jr, called the “most shocking and inhumane” of all forms of inequality.”

“Access to a primary care doctor and screenings to prevent or catch health conditions before they worsen is a critical part of reducing these disparities,” she adds.

PSC has worked extensively in the area of health disparities, working with national health and policy organizations to improve the health of women and people of color.

Read the entire blog post.


Top 100 Healthy Living Book

PSC President, Judy Lubin, The Heart of Living Well: Six Principles for a Life of Health, Beauty, and Balance makes Amazon.com’s Top 100 Healthy Living Books for November, 2007.


PSC President, Judy Lubin, Receives Cheerios Sisters Saving Hearts Award

PSC President, Judy Lubin, receives Cheerios Sisters Saving Hearts Award from General Mills for her efforts to reduce the impact of heart disease among black women. through her Heart and Style initiative, founded in 2005. A $5000 community grant will be donated to Judy’s charity of choice–The Black Women’s Health Imperative. The grant will support the organization’s wellness programs.

The May 15th program was moderated by Dr. Ian Smith of VH1’s Celebrity Fit Club. Four other women also received a 2007 Sisters Saving Hearts Award.