WomenHeart: The National Coalition for Women with Heart Disease is a national patient advocacy organization founded in 1999. PSC’s president, Judy Lubin, was instrumental in the rebranding of the organization, including the production of new business materials, the organization’s first brand guide, new website and corporate video.
Lubin also managed WomenHeart’s annual Wenger Awards Dinner held at the National Museum for Women in the Arts. The event was a high-profile public relations event attended by representatives from government, corporate, nonprofit and media organizations. It featured a video message from First Lady Laura Bush. Honorees included nationally recognized women’s heart health experts and advocates including the Director of the National Heart, Lung and Blood Institute and the editor-in chief of Woman’s Day magazine. PSC also served as media contact for the organization, monitored internal and external communications, developed corporate partnerships and provided strategic guidance and support to WomenHeart’s overall communications strategy.