In the midst of a national debate on health care and growing health care disparities, PSC provided the Black Women’s Health Imperative (Imperative) with strategic direction and counsel on the organization’s communications, policy advocacy and community outreach efforts.
PSC worked side-by-side with the organization’s leadership to develop key messages around health reform, breast cancer disparities, HIV/AIDS and other health issues. Based on these key messages, PSC created a variety of communication materials including issue briefs, press releases, action alerts, newsletter content, health education brochures, and general member communications.
PSC also worked closely with the Imperative to develop and host its first Breast Cancer Leadership Summit in March 2009 and a health reform town hall in September 2009. For both of these events, PSC provided recommendations and assisted with recruitment of panel members, advised the organization on the program format and content, outreach to women’s organizations, and developed briefing documents that were disseminated onsite and via the organization’s website.