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OWH /AD Council National Breastfeeding Awareness Campaign

The U.S. Department of Health and Human Services’ Office on Women’s Health National Breastfeeding Awareness Campaign includes a media outreach strategy that features public service announcements sponsored by the Ad Council. The campaign seeks to (1) empower women to commit to breastfeeding and (2) to highlight new research that shows that babies who are exclusively breastfed for 6 months are less likely to develop ear infections, diarrhea, respiratory illnesses, and may be less likely to develop childhood obesity.

PSC provided social marketing, media outreach, and event and communications planning services to support the Campaign in Washington, DC and Camden County, NJ. Services included development and production of the Washington Breastfeeding Friendly Business and Community Awards Breakfast, A Mother’s Gift–an educational event held at Echelon mall in partnership with the Southern New Jersey Breastfeeding Coalition, and placement of campaign ads in Washington area publications.